Privacy Policy

Effective: July 30, 2025

Cab 54 (“Cab 54,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard the information you provide while visiting cab-54.com (the “Site”) or using Cab 54 services.

1. Information We Collect

Information you provide

  • Name, phone number, email address, pick‑up and drop‑off details when you call or complete any ride request, reservation form, or contact form.

  • Employment details (driver’s license class, criminal history responses, etc.) for applicants who complete the downloadable Employment Application.

  • Email address and other information submitted for coupons, reviews, promotions, and loyalty programs.

Notice at collection: When you submit your information through any form on this Site, you acknowledge and agree that we may use it for providing services, communicating with you, and for personalized advertising (see Section 3 for details).

Automatically collected information

  • IP address, browser type, device identifiers, referring pages, time spent, and similar log data.

  • Approximate location derived from your IP address or (if you grant permission) precise GPS data from your device.

  • Information collected through cookies, pixels, and similar technologies for analytics, personalization, and advertising.

2. How We Use Your Information

  • Provide taxi services, process ride requests, schedule pick‑ups, and communicate with you about your trip.

  • Respond to inquiries, reviews, coupon requests, and other customer support.

  • Evaluate driver employment applications.

  • Operate, maintain, and improve the Site and our services (including analytics and security).

  • Send marketing promotions (if you opted in); you may opt out at any time.

  • Advertising & Remarketing: We use your information to show relevant ads and offers on Google Ads and Microsoft/Bing Ads. This includes remarketing and Customer Match, where we may upload hashed versions of your email or phone number to these platforms for targeted advertising.

  • Comply with legal obligations, resolve disputes, and enforce our terms.

3. Remarketing and Customer Match (Google & Bing)

We work with advertising platforms such as Google Ads and Microsoft/Bing Ads to deliver ads and measure performance.

  • These platforms may use cookies, device identifiers, and similar technologies to show you relevant ads based on your interactions with our Site.

  • We may use Customer Match programs to reach you with offers. This means we may upload your email address or phone number (in a hashed, privacy‑safe format) to advertising platforms so we can deliver personalized ads or exclude you from certain campaigns.

  • You can opt out of receiving personalized ads from these platforms:

We will only use Customer Match data in compliance with these platforms’ policies, and we never sell your personal information to third parties.

4. Legal Bases (EU & UK Visitors)

If GDPR applies, we process data based on:

  • Contract necessity (to provide transportation services you request)

  • Legitimate interests (to improve services and advertise responsibly)

  • Consent (for optional email marketing and any precise location collection)

  • Legal obligations (for tax, licensing, or regulatory requirements)

5. Sharing and Disclosure

We do not sell or rent your personal information. We may share it with:

  • Service providers: Hosting companies, email marketing platforms, analytics tools (e.g., Google Analytics), advertising platforms, and payment processors who help us run our business and are required to protect your data.

  • Regulatory or law enforcement authorities: When required by law, court order, or to protect Cab 54, riders, or the public.

  • Successors: In connection with a merger, acquisition, or asset sale, provided the new entity agrees to this Privacy Policy or an equivalent policy.

6. Cookies and Similar Technologies

We use first‑ and third‑party cookies and pixel tags to:

  • Run basic Site functions

  • Compile aggregate statistics about page visits and ad performance

  • Enable advertising and remarketing campaigns (Google Ads and Bing Ads)

Most browsers allow you to refuse or delete cookies, though doing so may affect functionality.
To opt out of Google Analytics tracking, visit https://tools.google.com/dlpage/gaoptout.

7. Marketing Communications

If you provide an email address to receive coupons or updates, we will send you marketing messages. You may opt out by clicking “unsubscribe” in any email or emailing wearecab54@gmail.com.

8. Data Retention

We retain:

  • Ride‑related records for at least 7 years (for compliance)

  • Marketing email lists until you unsubscribe

  • Employment applications for up to 3 years (or longer if hired)

  • Customer Match data only for as long as necessary to complete advertising campaigns, per Google and Bing policies

  • Log data for up to 26 months unless needed for security investigations

9. Security

We use SSL/TLS encryption, firewalls, and least‑privilege access controls. While no method is 100% secure, we strive to protect your data.

10. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect data from children. Parents may contact us to request deletion of any child’s information.

11. Your Privacy Rights

  • Florida & other U.S. residents: Request access, correction, or deletion of your personal data (subject to legal exceptions).

  • California residents: You have additional rights under the CCPA (right to know, delete, and opt‑out of the sale/sharing of personal information).

  • EU/UK residents: You may exercise GDPR rights (access, rectify, erase, restrict, object, and withdraw consent).

To exercise your rights, email wearecab54@gmail.com or use the address below.

12. External Links

The Site contains links to third‑party sites (Google, Yelp, Yellow Pages, etc.). We are not responsible for their privacy practices. Please review their privacy policies before providing data.

13. Updates to This Policy

We may revise this Privacy Policy. When we do, we will change the “Effective” date above and, for significant changes, provide notice on the Site or by email.

14. Contact Us

Cab 54
Phone: (321) 220‑5454
Email: wearecab54@gmail.com

By using cab-54.com, you acknowledge that you have read and understood this Privacy Policy.